Scandi Style is set to run and run.
Our love affair with all interiors
is still alive, and always will be
But...
Why are we currently so
Scandi-hungry?
I personally think that it's a return to good design, plain and simple that we are thirsting for.. honest design that is not overdone or over-designed.
We are reacting to:
We long for truthful interiors, beauty relating back to nature, objects capable of lasting long enough to have a history.
There has been a big push in the Design industry for pared back design that always has a reason for being. Not designing something just for the sake of it - an item has to have a purpose and be able to stand up to critical scrutiny and years of use.
We are becoming more discriminatory about what we allow into our homes. The current financial climate forces most of us to really think about where we are putting our money. Each item, from potato peeler to sofa must be able to convince us that it has a right to our house space before we commit to it.
Look at any modern Scandinavian Design and you'll see what I mean: